Most advertisers (if not all) use Neilson's. Neilson's has the monopoly on the market.
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Also, for your reading enjoyment:
Nielson's are Shtako
No you can't. That is like saying you have five customers. Three of them love Orange Juice and two of them Love Lemonaide and then putting an Orange Juice Stand and Lemonaide stand next to each other and looking at the results and going oh hey that is strange we had 3 choose orange juice.
Now if you had five people who enjoy orange juice and you have 3 different stands selling orange juice and then you analyze which juice they chose then it has meaning.
Honestly I have no clue what point you're trying to make.
Regardless, ratings are, as I said, inherently zero-sum, that's why the point/share system is constructed as it is. Shows of all types are, should be, and will be compared, because in the end advertisers by and large don't much care about what kind of show it is, they care about whether or not said show brings in the demo they care about in sufficient numbers.
Monday April 22nd 3 NHL playoff games
Monday April 29th - 3 NBA games
Monday May 6th - Bulls v Heat and Warriors v spurs
Monday May 6th - 4 NHL playoff games
Monday May 13th - 2 NHL playoff games
Monday May 13th - Bulls v Heat AND Thunder v Grizzlies
Monday May 20th - Blackhawks v Red wings
MOnday May 27th - Spurs v Grizzlies
Monday May 27th - Blawkhawks v red wings
Monday June 3rd - Bruins v Penguins
Monday June 3rd - Heat v Pacers
Monday June 17th - Bruins v Blackhawks
Monday June 24th _ Blackhawks v Bruins - FINAL GAME OF THE NHL STANLEY CUP!!!!
Sucks clowns want to question everything....
Sadly, with no TV, none the less Pay-TV, I don't get to add to the Defiance ratings. Not that it'd matter since I doubt they'd count Australia into it.
But thanks for reminding me I need to get the latest ep. I needed to waste some time.