Quote:
Eligible Entries will be judged based on the number of Major Arkfalls completed. The top ten (10) Eligible Entrants who complete the most Major Arkfalls shall each be a “Contestant.” In the unlikely event of a tie, Trion’s representatives shall break the tie in their sole and absolute discretion.
There will be ten eligible winners, that's more than the single one that displayed in the final episode... however there are two other steps in being chosen the winner:
Quote:
Registered users on Facebook shall access the Gallery to vote for their favorite Contestant between 3:00am PDT August 26, 2013 and 8:59 pm PDT September 6, 2013 (each a “Voter”). Voters shall be subject to the Voting Rules and Procedures (available on the Contest landing page). Limited to one (1) vote per Voter per day. The Contestants with the top five (5) Avatars, based on the number of votes received, shall each be a “Finalist.”
One of the Finalists will be chosen as the Winner by a member of the DEFIANCE team, in their sole and absolute discretion (the “Winner”).
So you have to pass a popularity contest as well.