I can understand how can someone buy something without knowing what hes buying.
A DLC can be anything, one new vehicle, one new outfit, a new race...
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While not having read the fine print, I'm gonna assume that there is no required minimum content for a dlc. For all I know, they can release four different packs each labeled white, red, green and blue. Which will be what you can dye your hair to, and that's it.
For us poor idiots who believed in Trion and their product and shelled out the big bucks (come on, selling it for $10 is just a slap), can we get like one more color? Orange maybe?