Game should have been free to play
Lets face it the game should have been free to play with a cash shop that they have and paid expansions that come out often. Makes the most sense to get as many people playing the game to also be able to go back and watch a tv show. Then people who watch the show can simply go and download and play the free game.
Not only that the amount of content in the game is very small even casual players are going to blow through the content in the game very quickly and only have PVP, and repeat arkfalls left to do. Its a fun game and really cool to follow story and world along with a tv show i will like but i really do think the game is going to be a ghost town pretty quick.
I almost feel as though they planned it out this way and knew they could sell a ton of copies right away and make a huge amount of money right off the bat. Then when the population starts getting low and no one is buying the game anymore they will change over to free to play and reward people who bought the game before hand with monthly rewards of some sort.