Can not Join on a friend or Find him in game.

Me and my friends have this problem too. We are all swedish, using swedish region and language. Should be EU. I do not accept that I will have to start over again. Time is limited and worth a lot. They will have to fix this some how and of course make it so the correct game/regions is on the correct stores! I should not have to use another language on my console. First I could not see one of my friends and we could not play together. He had swedish store but Australian English language on his console. Usually Australia use the EU servers. But since the rest of us swedes was on the same servers we thought he was on NA. He changed the language on his xbox to swedish and then deleted the game. After install we could play. But then we realized we are on NA. So it's not locked to the console region it seem. It seems like its locked to the console language and some languages in EU get NA anyway.