I have yet to be bothered by it. And, if I ever find myself being bombarded by Dodge logos and advertisements, I won't mind since I actually like the Dodge brand. I still wouldn't mind if it were something that I didn't care about simply because the advertising is extremely subtle to the point that I rarely notice it.
I noticed it, chalked it up to corporate sponsorship and moved on with the world.
I really couldn't care.
Just like commercials on TV my brain completely blocks this crap out. I feel pretty lucky to be able to completely block out most marketing. The way I see it most human brains will eventually evolve to this point and it's all advertisers fault. Stop saturating the world with your lame a** ads, it's like the poison in Princess Bride, everyone's building a tolerance and becoming immune to it.
I paid 59.99 for Max Payne 3, I paid 79.99 for GW2, I paid 59.99 for Bioshock Infinite, I paid god knows how much over steam, origin and uplay and the one game I have spent the most time on and enjoyed is Defiance. The others were either too short or uninteresting. I didn't complain about the others so far be it for me to complain about this.