I've been seeing quite a few TV ads, including on news channels of all places, and plenty of online ads. Overall, though, word seems to have spread very little. Even my most avid gamer students have mostly never heard of it, and the local Gamestop only had one Ultime Edition preorder (mine), despite it being a GS exclusive in the U.S. The press for the game was utterly underwhelming.
What really sucks is that there will be plenty of players wanting to jump in when the TV series begins, but, by then, the likelihood of getting one's hands on a UE is slim. Heck, it's slim NOW, and preorders are still taking place.


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