You're assuming that the outfit wouldn't be available to purchase via bits or through reputation. There's no reason to assume that either. There were several items only available temporarily through the Raptr promotion that are now available in the bits shop.
The helmet as the reward is one possible outcome, but not necessarily they correct one. Jumping to the conclusion that it must be just because it exists isn't necessarily a good idea, especially when there are reasons why splitting them up would be beneficial to them.



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