
Originally Posted by
Rasczak
Then as a business owner in publishing (including table top RPGs), and with international retail distribution and marketing, let me explain something to you: the industry is inhospitable to companies and small publishers who cannot, or simply do not, deliver on features that are advertised. If said feature is not done and ready to go, simply do not advertise it. Period. Same goes for our RPGs, whether through YouTube, Twitch, or Kickstarter video marketing. We do not reveal anything about the game that has not been developed, tested, approved, and which we know is going to be in the final version of the book.
And you know what? In my 10 years in that industry, I have never, not once, had a single customer, fan, or reviewer (even on the occasional bad reviews, as sometimes happens), accuse my company of not bringing to market the features we advertised.
Big, small, or in-between; video game, roleplaying game, collectible card game; the developers/manufacturers should be held accountable for providing every feature they advertise. If they don't, then any inhospitable environment that plagues them is of their own doing.
Successful law suits against Sega/Geabox or any other company does not make the industry inhospitable to indie and small developers. It simply sends the message of: the Consumer Protection Laws concerning advertising do apply to you as well.