Unfortunately everyone is going to consider every single MMO from now on a failure unless it hits WoW levels. Hate to break it to everyone but that is never going to happen again, not even WoW will ever hit WoW levels again. People seem to be getting sick of the MMO model as presented in WoW, and even if they aren't they have way too much invested into characters in one game to run off and try something new.
Rift is doing fine and I would hardly call it coming even close to failing.



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