What the heck are you talking about? Bungie, the people who made Halo (not Microsoft, they just bought it) is PARTNERED with guess who...SONY!
Link for ya.
Also, I know most people don't like Forza. They prefer Grand Turismo and other racing games.
And please please please take your foot and place it into your mouth because you just told me to get my facts straight when you're blatantly wrong. You think Microsoft invented console gaming? Please tell me what the PS2 did then. Because I sure as hell thought I saw the first online games on the PS2.
Microsoft just keeps inventing things for people who are NOT gamers. Kinect? For kids. TV/Netflix/Media? For parents. And don't feed me that crap about "now they'll be new gamers" because they're not actually playing real games! They're dancing and watching tv. They don't magically become gamers just because they pop in the latest Let's Dance!
Microsoft is going to end up just like Nintendo. A respectable company, but nobody takes them serious when it comes to real gaming. They're the fluff console. They exist for family entertainment, and not for hardcore gaming. PlayStation has recognized this and has decided to cement themselves as the gamer's choice.