Like previously stated, it is because of the separate accounts. The account is what is linked to their servers, not your game. All the new account info has to be saved, but any downloads that match (like certain info) is pretty much just overwritten. You will have to use more of your hard drive, but not necessarily double.
And before people go off saying that Trion should have done it differently, go check any game where it saves to the company's servers. DCUO is a great example, as you basically have to re-download every patch and item (but what you will notice is that it is faster the second time around.... cuz you already have some of the info it is trying to download).